Naslov
“If only it were not for the famous but…” Exclusions in the emerging field of popular culture in socialist Yugoslavia

Autori
Požgaj, Petra

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
18. Tagung des Jungen Forums Slavistische Literaturwissenschaft

Mjesto i datum
Graz, Austrija, 29.09.2022. - 01.10.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
popular culture ; socialism ; Yugoslavia

Sažetak
The period of socialist modernisation following the Second World War led to the development of the minimal infrastructure required for the establishment of the field of popular culture, which in turn led to the emergence of audiences that came to satisfy their needs in the Yugoslav popular culture market. This process intensified in the late fifties and early sixties, when a new culturally literate generation stepped into the market in which, wielding an increasing amount of purchasing power, it could access an ever growing number of popular cultural products. However, such massified participation was a far cry from the proclaimed ideal of the real masses as the true subject of socialist popular culture. Namely, upon a closer examination of the portrayals of popular culture and its audience from the sixties and the seventies, it soon becomes clear that, as the audience of the culture that was deemed popular grew larger, it also became much more fragmented and narrower. In other words, the emerging field of popular culture became characterised by a number of distinctions and exclusions. In order to examine this process and its far reaching implications more closely, this paper focuses on an analysis of the discourse of several Croatian popular youth magazines published in the period between the mid sixties and mid seventies with the aim of exploring how and why the anticipated audience of popular culture came to be characterised as urban, middle class, and masculine.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA