Naslov
The Impact of Philantrophy and Philanthrocapitalism on the Psyche

Autori
Kelam, Ivica

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Integrativna bioetika i aporije psihe

Urednik/ci
Janeš, Luka

Izdavač
Pergamena ; Fakultet filozofije i religijskih znanosti ; Znanstveni centar izvrsnosti za integrativnu bioetiku

Grad
Zagreb

Godina
2021

Raspon stranica
477-486

ISBN
978-953-6576-85-2

Ključne riječi
philanthrocapitalism, psyche, product (RED), ethical shopping, inequality

Sažetak
If philanthropy is defined as a willingness to help your neighbor, then necessarily leads to the conclusion that philanthropy and philanthropic activity has a positive effect on the psyche of man. Philanthrocapitalism as „philanthropy 21st Century“ aims, in the words of Facebook founder Mark Zuckerberg, when he founded his philanthropic foundation to „cure-all illnesses for our children’s lives.“ On the other hand, Bill and Melinda Gates Foundation point out their motto that „every life is equally valuable.“ When we add to a product (RED) campaign where the goal is buying branded products to „help“ in the fight against AIDS, from these couple of examples is evident the intention of philanthrocapitalists to correct inequalities, cure illnesses through the „ethical“ buying of branded T-shirts or bottle of vodka. In this paper, we show how philanthrocapitalism through very skillful manipulation, fulfills its dual purpose and serves primarily to preserve the current economic system based on inequalities. While at the same time benefiting the human psyche as can be seen in the product (RED) campaign where the ethical act of helping a person in need is directly associated with the consumerist impulse of meaningless shopping.

Izvorni jezik
Engleski

Znanstvena područja
Integrativna bioetika (prirodne, tehničke, biomedicina i zdravstvo, biotehničke, društvene, humanističke znanosti)

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