Naslov
The future of sports tourism in the light of the COVID-19 pandemic – Developing a new paradigm model

Autori
Pashaie, Sajjad ; Perić, Marko

Kolaboracija
Department of Sport Management, University of Tabriz, Tabriz, Iran

Vrsta, podvrsta
Radovi u časopisima, znanstveni

Izvornik
Journal of tourism futures (2023)

Status rada
Online first

Ključne riječi
sports tourism ; COVID-19 pandemic ; tourism crisis ; planning ; electronic and virtual tourism

Sažetak
Purpose: Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores the future of sports tourism in light of the COVID-19 pandemic and provides an alternative paradigm model. Design/methodology/approach: Data were collected by interviewing sports tourism experts. Data analysis was based on the continuous comparison method during three stages of open, axial, and selective coding. Findings: The findings point to the complexity of the future sports tourism industry. Post-COVID-19 sports tourism strongly depends on environmental forces and targeted support, with strategies focused on tourists’ safety and security, digitalization of the industry, and new employment opportunities. Originality: This study contributes to the body of knowledge on sports tourism by providing answers to the current challenges, threats, and opportunities associated with the pandemic. The proposed paradigm model could be a guideline for sports tourism practitioners and policy makers to accelerate recovery from COVID-19 in a sustainable and resilient manner.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA