Naslov
Consumer online behavior in the European digital agenda context: should we rely on a privacy paradox?

Autori
Budak, Jelena ; Rajh, Edo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
9th REDETE Conference on Researching Economic Development and Entrepreneurship in Transition Economies: Present and Future Challenges in Regional Development in the Adriatic-Ionian Region proceedings / Ateljević, Jovo ; Iacobucci, Donato ; Petrović, Jadranka - Banja Luka : Faculty od Economics, University of Banja Luka, 2022, 332-341

ISBN
978-99976-57-16-9

Skup
9th REDETE Conference on Researching Economic Development and Entrepreneurship in Transition Economies: Present and Future Challenges in Regional Development in the Adriatic-Ionian Region

Mjesto i datum
Banja Luka, Bosna i Hercegovina, 15.09.2022. - 16.09.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer online behavior ; e-commerce ; privacy and security concern ; privacy paradox ; cluster analysis ; Europe

Sažetak
Strengthening the e-economy is at the core of the EU Cohesion Policy digital goals. Fostering the adoption of e-commerce calls for a better understanding of individual online attitudes and behavior in European countries. This empirical study is unique for including frequent internet users and e-buyers in the analysis as well as the part of the population reluctant to purchase online for privacy and security concerns reasons. It compares the country’s digital development and extends the analysis to both EU and non-EU members. The analysis of internet habits and individual e-commerce activities in relation to privacy and security issues resulted in the clustering of European countries. Findings suggest that the status of an old EU member state and progress towards a digital economy and society explain differences among clusters. In both clusters, there is a similar proportion of individuals reluctant to use e-commerce because of privacy and security of payment online concerns. This part of the population is persistent notwithstanding the experience of privacy violations online. Their withdrawal behavior stems from their negative attitude toward e-commerce and e-services. Possible explanations are discussed in terms of the privacy paradox. Policy recommendations and lines of future research are developed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA