Naslov
Crowdfunding success determinants – study of Croatian crowdfunding campaigns

Autori
Šimić Šarić, Marija ; Pepur, Sandra ; Šetka, Mateo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 11th international scientific symposium Region, Entrepreneurship, Development (RED 2022) / Leko Šimić , Mirna - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022, 736-750

Skup
11th international scientific symposium Region, Entrepreneurship, Development (RED 2022)

Mjesto i datum
Osijek, Hrvatska, 09.06.2022. - 11.06.2022

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Recenziran

Ključne riječi
crowdfunding success determinants ; Croatia ; crowdfunding campaigns

Sažetak
As an alternative method of financing, crowdfunding has been gaining importance since the financial crisis in 2007. The availability of the Internet, on the one hand, provides various capital seekers with access to necessary financial resources for their ideas/projects, and on the other, allows a large number of individuals around the world to invest in those ideas/projects. The use of crowdfunding platforms, i.e. websites, enables the two actors to connect. The number of crowdfunding platforms has been continuously increasing. Many of them have become specialised in a particular type of crowdfunding, such as donation-based, reward-based, lending-based or equity-based. In addition, different crowdfunding platforms offer one of the two crowdfunding models: “All-Or- Nothing” or “Keep-It-All”. Crowdfunding, as an alternative source of funding, is still in its initial stage in Croatia, and because of that, there is no knowledge about various factors and their influence on the success of crowdfunding campaigns. Therefore, the main purpose of this study was to identify crowdfunding success determinants. The research was conducted on 78 Croatian crowdfunding campaigns. The campaigns were launched on two best-known and available crowdfunding platforms: Kickstarter and Indiegogo in the period from 2014 to 2019. The collected data were processed using the statistical program IBM SPSS Statistics and applying the Mann – Whitney U test. The results show that there is a statistically significant difference between successful and unsuccessful campaigns regarding the project goal, the duration of the campaign and the number of campaign backers, while there is no statistically significant difference with regard to the level of average investment per backer

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA