Naslov
Architecture of International Zagreb Fair between the East and West

Autori
Galjer, Jasna

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Between Solidarity and Economic Constraints: Global Entanglements of Socialist Architecture and Planning in the Cold War Period

Urednik/ci
Bernhardt, Christoph ; Butter, Andreas ; Motylinska, Monika

Izdavač
Walter de Gruyter

Grad
Berlin : Boston

Godina
2023

Raspon stranica
189-210

ISBN
9783110654066

Ključne riječi
Cold War Modern, exhibition history, Socialist Yugoslavia, Zagreb Fair, “soft power”

Sažetak
The text examines the International Zagreb Fair during the 50s and 60s in the context of “Cold War Modern.” As recent studies have shown, the history of exhibitions expands far beyond disciplinary perspective of architectural or cultural history.The point of departure is the thesis that so-called Taw Modernism of the Khruschev era was marked by a contradiction in attempting to create an alternative modernism that differed from western capitalism, while it appropriated models and norms from the global western modernity. In response to this, the text focuses on the urban and architectural assembly of national and international pavilions built at Zagreb Trade Fair in the 1950s and 1960s as a representation of “soft power”. By comparing the “power of display” in competing achievements of participating nations, the aim is to shed light on the struggle for the supremacy at the Zagreb Fair as an example of cultural transmission and dialogue between then deeply divided East and West. Its manifestations are discussed within a historical, cultural, and aesthetic context and analysed as representational models of affirming modernism, national identity and ideological motivation. More specifically, the purpose is to shed light on architecture of Zagreb Fair as a signifier of revolutionary and progressive socialist society as real utopia, where “the future is now.” By approaching the question of a political purpose of architecture and in particular a possibility to originate social change through architecture, the chapter aims to challenge common understandings of ideological dimension of architectural discourses on representing the national identity and alternative architectural cultures (like utopian urbanism and prospective thought). By close reading of conceptual, explanatory, interpretative and documentary codes of architecture, the text explores “contests of meaning” in-between performative potential of architecture, its concept and content.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam, Povijest umjetnosti, Interdisciplinarne humanističke znanosti

POVEZANOST RADA