Pregled bibliografske jedinice broj: 126684
How Global is the Situational Theory of Publics: The Case of Croatia
How Global is the Situational Theory of Publics: The Case of Croatia // The Status of Public Relations Knowledge in Europe and Around the World / Verčič, Dejan ; Ruler, Betteke ; Jensen Inger ; White, John (ur.).
Bled: Pristop Communications, Ljubljana, 2002. str. 174-182 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
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Naslov
How Global is the Situational Theory of Publics: The Case of Croatia
Autori
Tkalac, Ana ; Pavičić, Jurica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
The Status of Public Relations Knowledge in Europe and Around the World
/ Verčič, Dejan ; Ruler, Betteke ; Jensen Inger ; White, John - Bled : Pristop Communications, Ljubljana, 2002, 174-182
Skup
2002 Euprera Annual Congress
Mjesto i datum
Bled, Slovenija, 04.07.2002. - 07.07.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
situational theory; Croatia
Sažetak
The main goal of this study was to test a conceptualization of the theory that includes cognitive schemas as dependent variables in the process of communication behavior. The applied purpose was to segment publics that arise from the issues connected to a Croatian institution and to cescribe their cognitive schemas, attitudes and behavioral intentions. The research also attempted to find out more about the relationship betwwn cognitive schemas and the behavioral intentions of different publics as well as to compare the defining elements of publics in a transitional economy such as Croatian, with the results from United States academic research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
