Naslov
Omnichannel retailing

Autori
Dadić, Mario ; Perkušić Malkoč, Danijela ; Šimić, Marin

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 94th International Scientific Conference on Economic and Social Development - "The Dark Side of Management and Governance: power, ideology, tensions, and destructive traits" (XI. OFEL) / Tipuric, Darko ; Maric, Matija - Varaždin : Zagreb : VADEA ; Sveučilište Sjever, 2023, 238-248

Skup
Economic and Social Development (Book of Proceedings), 94th International Scientific Conference on Economic and Social Development - "The Dark Side of Management and Governance: power, ideology, tensions, and destructive traits" (XI. OFEL)

Mjesto i datum
Dubrovnik, Hrvatska, 30.03.2023. - 01.04.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
omnichannel retailing, retailing, sales channels

Sažetak
Omnichannel retailing is a modern form of retailing that involves the full integration of traditional and digital channels used in sales. The fundamental difference from multi-channel retail is that all sales channels are managed centrally. Today, consumers use different channels in interaction with a company, not accessing the channel, but always in it or in several channels at the same time, thanks to technology and mobility. Therefore, within omnichannel retail, consumers can choose the ways to be channeled and at what point, they can shorten the time needed to buy, find an affordable product easier, and easily get other customers reviews.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA