Naslov
Advantages of Using Integrated Business Planning in HEIs

Autori
Oblaković, Goran ; Koričan Lajtman, Mirna ; Piskač, Jakov

Izvornik
THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION (1849-5664) 9 (2023), 2; 37-42

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Integrated Business Planning, Sales and Operations Planning, Strategy, Higher Education Institutions

Sažetak
The objective of this paper is to explore the use of the integrated business planning (IBP) process, and its applicability to managing higher education institutions. Many higher education institutions require a new approach to planning activities, and thus the appropriateness of IBP is examined. The paper utilizes the case study methodology. The benefits of integrated business planning are illustrated through the example of a Croatian manufacturing company. The results indicate that the benefits include improved planning, better portfolio management, a better understanding of the market, higher profitability, and so on.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti, Interdisciplinarne humanističke znanosti

POVEZANOST RADA