Naslov
Exploring the Factors Affecting the Service Quality of Online Shopping Applications: An Empirical Study

Autori
Lončarić, Laura ; Višnjić, Matej ; Orehovački, Tihomir

Vrsta, podvrsta
Radovi u časopisima, znanstveni

Izvornik
Proceedings of the 2023 International Conference on Management, Tourism and Technologies (2023)

Status rada
Prihvaćen

Ključne riječi
Online Shopping Applications ; Efficiency ; Security ; Information Quality ; Service Quality ; E-commerce ; Empirical Study ; Self-reporting Questionnaire

Sažetak
Nowadays, an increasing number of people use online shopping applications. As a result of the COVID-19 pandemic, consumers are buying more often online than in physical stores. It is therefore important to examine the service quality of applications as it has become crucial for an online shop-ping experience. To explore interrelations among factors affecting the service quality of online shopping applications, an empirical study was carried out. Data were collected with a self-reporting questionnaire. The psychometric features of the proposed research framework were evaluated with the PLS-SEM method. The reported findings revealed that information quality contributes to efficiency and together with it represents a significant determinant of security which in turn together with efficiency affects the service quality of online shopping applications.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA