Naslov
School Culture as a Predictor of School Identity

Autori
Jukić, Dinko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the PaKSoM 2022 4th Virtual International Conference Path to a Knowledge Society-Managing Risks and Innovation / Stanković, M ; Nikolić, V - Niš : Research and Development Center ; Mathematical Institute of the Serbian Academy of Sciences and Arts, 2023, 403-410

ISBN
978-86-82602-00-2

Skup
4th Virtual International Conference Path to a Knowledge Society-Managing Risks and Innovation

Mjesto i datum
Niš, Srbija, 08.12.2022. - 09.12.2022

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
identity ; image ; teacher ; school culture ; service

Sažetak
The paper research and analyse school culture and school identity. It is based on Balmer’s methodology of the AC2ID Test model, according to which different identities of the school are presented. The study uses a hermeneutic perspective and content analysis. A research question is asked, what constitutes school identity and tries to connect the importance of school culture and school identity. It is based on the premise that school culture is a predictor of school identity and that a positive image can be built through building the school’s reputation, teacher satisfaction and service quality. Teachers were observed from two aspects: educational and economic. The educational aspect emphasizes the importance of teachers and their identity, while the economic aspect observes teachers as carriers of school promotion and service providers. It is concluded that the construct of school culture represents a crucial element of identity building and that school identities important for school management and marketing can be predicted through school culture.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Pedagogija, Interdisciplinarne društvene znanosti

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