Naslov
IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT IN TAXI INDUSTRY

Autori
Stanić, Josip

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski

Fakultet
Ekonomski fakultet

Mjesto
Zagreb

Datum
22.03

Godina
2023

Stranica
47

Mentor
Naletina, Dora

Ključne riječi
technology, CRM, TAXI industry

Sažetak
Now days the modern ways of the customer relationship management and new technologies are driving the whole world. Technology develops very quickly day by day and new opportunities are created every day, that' s why people, especially business people, have to keep up with the modern times. The digital world is being used more and more for any type of work, while the classic way of communicating, writing, and working methods are falling into oblivion and everything is moving to a modern way of doing business. The changes are most noticeable in the young generations who grow up with modern times and technology. In most organizations and companies, generations of different age groups work together, the younger and the older actually work together and adapt to each other as well as to new technologies. Management of the customer relationship is a complex process and it takes effort to organize all the customer related processing in order to make it work in a most effective way for the business. In this paper work there will be elaborated CRM processes shown through the example of taxi driving companies. The digital world is being used more and more for any type of work, while the classic way of communicating, writing, and working is falling into oblivion and everything is moving to a digital way of doing business and working. The changes are most noticeable in the young generations who are growing up, or who grew up with Internet and mobile technology, and it is most normal for them that the Internet is used everywhere, in all forms of activities, and at all times of life, through the virtual world.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA