Pregled bibliografske jedinice broj: 1262160
A Comparative Analysis between Male and Female Consumer Behavior toward Purchasing Items of Clothing
A Comparative Analysis between Male and Female Consumer Behavior toward Purchasing Items of Clothing // Social and Economic Studies within the Framework of Emerging Global Developments / Veysel Kaya, Muhammed (ur.).
Berlin: Bibliographic Information published by the Deutsche Nationalbibliothek, 2023. str. 43-52 doi:10.3726/b20509
CROSBI ID: 1262160 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A Comparative Analysis between Male and Female
Consumer Behavior toward Purchasing Items of
Clothing
Autori
Žukina, Iva ; Hunjet, Anica ; Vuković, Dijana
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Social and Economic Studies within the Framework of Emerging Global Developments
Urednik/ci
Veysel Kaya, Muhammed
Izdavač
Bibliographic Information published by the Deutsche Nationalbibliothek
Grad
Berlin
Godina
2023
Raspon stranica
43-52
ISBN
978-3-631-89246-6
Ključne riječi
impulsive buying ; consumer behavior ; consumer gender ; consumer behavior models ; shopping
Sažetak
This paper, A comparative analysis of male and female consumer behavior toward purchasing items of clothing, provides a theoretical insight into the importance of various factors that in-fluence consumer behavior. When making a purchase, consumers use their behavior and choices to display their personality, which is greatly influenced by their genetic predispositions, since traits are inherited according to specific laws, so often consumption, especially when it comes to food, is very similar to the parents' diet. Consumption displays various postmodern tendencies, but paradoxically, the patterns of consumption are being shaped in conditions of an increasing market hegemony (which is, in essence, a modern institution). This paper provides a detailed examination of consumer behavior with regards to gender using a comparative analysis of male and female consumer behavior. Furthermore, it examines the concept of self with regards to one’s gender and its influence on individual consumer behavior. In order to consistently round up the matter, a research was conducted to determine whether women are more prone to making impulse purchases than men and whether men spend less time in shops than women. Based on this research, one can conclude that women aren’t more prone to making impulse purchases and that men do not spend less time in shops than women.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-22-1-6 - Važnost znanja u modernom društvu (Hunjet, Anica, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica
