Naslov
Elements of computer games in modern business

Autori
Lastavec, Viktorija ; Bernik, Andrija ; Gecek, Robert ; Vusic, Damir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings) / Suwannarat, Pornlapas ; Meeampol, Sasivimol ; Rassameethes, Bordin ; Sooksmarn, Suparerk - Bangkok : VADEA ; Sveučilište Sjever ; Kasetsart Business School, Bangkok, Thailand, Kasetsart University, Bangkok, Thailand, 2023, 105-114

Skup
92nd International Scientific Conference on Economic and Social Development - "Business, Economics and Social Development after Pandemics"

Mjesto i datum
Bangkok, Tajland, 23.02.2023. - 24.02.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
gamification ; game elements ; business ; business transformation, motivation ; PBL system ; MDC concept ; 6D model ; Octalysis system
(gamification ; game elements ; business ; business transformation ; motivation ; PBL system ; MDC concept ; 6D model ; Octalysis system)

Sažetak
The aim of this work is to review gamification methods in the context of business and to compare previous scientific research that elaborates on the issue of implementing video game elements in business systems to improve motivation and engagement of employees and consumers. How to use valid techniques to implement successful business process and business transformation using gaming elements in a company or organisation. Examples of good and bad implementation in practice supported by research and scientific works of experts in the field. What are the advantages of gamification in business, what is the undesirable impact and how to minimise it, that is, how to avoid these unfavourable effects.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA