Naslov
Consumer attitudes, preferences, and perceptions regarding the consumption of game meat

Autori
Vukšić Končevski, Neška ; Budor, Ivica ; Florijančić, Tihomir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Zbornik sažetaka 58. hrvatskog i 18. međunarodnog Simpozija agronoma / Carović-Stanko, K. ; Širić I. - Zagreb : Agronomski fakultet Sveučilišta u Zagrebu, 2023, 163-163

Skup
58. hrvatski i 18. međunarodni Simpozij agronoma

Mjesto i datum
Vodice, Hrvatska, 11.02.2023. - 17.02.2023

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
game meat ; market ; marketing ; consumers ; preferences

Sažetak
Game meat or venison, is the meat of killed large or small game intended for human consumption. Exceptionally, it may also be obtained by slaughtering certain species of intensively farmed game. The consumption of game meat in Croatia is significantly lower than that of meat from domestic animals. The aim of the paper is to determine the attitudes, preferences, and perceptions of consumers regarding the consumption of game meat in Croatia, by means of a questionnaire. A total of 845 respondents from all over Croatia were surveyed, of which 715 were hunters. Although game meat is available to most respondents (67.92%) on a daily basis, most (40.47%) consume it only occasionally and only a few (7.81%) once a week with meat products predominating, the most common being game salami (62.25%). Wild boar meat (33.42%) is the most consumed followed by rabbit (19.93%), pheasant (16.47%) and venison (13.56%), while other types of game meat are consumed by less than 7% of respondents in total. The majority of respondents (78.82%) were aware of the nutritional value of game meat, which is better than that of meat from the domestic animals, and they were not afraid of inadequate health of game meat. Nevertheless, the supply in the market is relatively weak, although the price is acceptable. As many as 85.33% of respondents think that the game meat is poorly marketed and weakly represented in the media. From the above facts, it can be concluded that it is necessary to increase marketing activities and raise citizens’ awareness of the nutritional, culinary, and health value of game meat in order to increase the consumption of game meat and improve its position in the market.

Izvorni jezik
Engleski

Znanstvena područja
Veterinarska medicina, Poljoprivreda (agronomija)

POVEZANOST RADA