Pregled bibliografske jedinice broj: 1259047
Factors predicting young children’s purchase requests for food
Factors predicting young children’s purchase requests for food // Proceedings of the European Marketing Academy
Kaunas, Litva, 2022. 111774, 10 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1259047 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Factors predicting young children’s purchase
requests for food
Autori
Gaćeša, Dora ; Brečić, Ružica ; Panzone, Luca
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the European Marketing Academy
/ - , 2022
Skup
EMAC 2022 Regional Conference
Mjesto i datum
Kaunas, Litva, 21.09.2022. - 23.09.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
children, purchase requests, age differences
Sažetak
Children exert great influence on family purchases of food. Hence, it is important to understand how different factors predict children’s purchase requests for food. This study investigated if food attitudes, media exposure, and food neophobia can predict purchase requests for food of young children (N=88 ; ages 4–12), concerning age differences. Overall, all factors predicted children’s purchase requests for food. Results further indicate that among younger children, only food neophobia predicted purchase requests for food. Food attitudes and media exposure predicted older children’s purchase requests for food. Potential implications related to these age differences were identified and discussed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
HRZZ-PZS-2019-02-9814 - Ispitivanje stavova djece u Hrvatskoj o matematici – Razvoj marketinških strategija za veću uspješnost kurikularne reforme (MATH ATTDS) (Brečić, Ružica, HRZZ - 2019-02) ( CroRIS)
