Naslov
Digital Transformation Project in a Function of Raising Competitive Advantage

Autori
Irsak, Mario ; Barilović, Zlatko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 92nd International Scientific Conference on Economic and Social Development – „Business, Economics, and Social Development after Pandemics / Suwannarat, P. ; Meeampol, S. ; Rassameethes, B. - Bangkok : VADEA ; Sveučilište Sjever ; Kasetsart Business School, Bangkok, Thailand, Kasetsart University, Bangkok, Thailand, 2023, 49-57

Skup
92nd International Scientific Conference on Economic and Social Development – „Business, Economics, and Social Development after Pandemics

Mjesto i datum
Bangkok, Thailand, 23.02.2023. - 24.02.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digital transformation, project management, project, competitiveness, digitalization of prices

Sažetak
In today's business world of great competition, all companies must strategically plan their growth, development, improvement of business processes and reduction of current costs to achieve the highest possible income and, consequently, profit. Strategic innovation is a sector that requires IT assistance in identifying new development prospects. To reduce the risk of new ventures, every company requires corporate-wide digital and analytics capabilities. Providing management with the correct data at the right time to improve decision-making processes is an approach to cut expenses because it not only saves time and money but also protects your company from the costly consequences of bad investment decisions. Initiatives for digital transformation are frequently performed to stay up with changing market needs, boost team productivity, or provide better customer experiences. The goal of digital transformation is to change the way business is done, including how to be more successful and efficient. This entails strategically planning how to leverage technology to facilitate the achievement of overall corporate goals and objectives. This paper was created with the intention of presenting digital transformation usage through the case study to improve the process of displaying prices and other informative content to end customers. Additionally, it reduces cost which means replacing the traditional display of product information on paper with digitization of prices using a screen that can be controlled locally and remotely via an internet connection. Following all the above, the initial development is ultimately acceptable according to the financial structure, and in the period of exploitation, it achieves financial profit, which is the most important feature of the project with direct economic effect.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Projektni menadžment

POVEZANOST RADA