Naslov
Conceptual-Narrative Frames as a Linguistic Tool in Political Communication

Autori
Borčić, Nikolina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Mediterranean Issues, Book 3

Urednik/ci
Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino ; Ramljak, Ozana

Izdavač
Instutut of Social Sciences Ivo PIlar ; VERN'Group ; Croatian Academy of Sciences ans Arts (HAZU)

Grad
Zagreb

Godina
2021

Raspon stranica
383-402

ISBN
978-953-8101-06-9

Ključne riječi
political language, metaphor, master myth, media text, political image

Sažetak
This paper aims to analyse the use of communication tools in order to explore the way how politicians primarily, and then media indirectly govern political images by using the narrative frames within political statements. The main focus is therefore to analyse the media texts on chosen Croatian politicians in order to provide an observation of linguistic-communicative narrative strategies used by politicians and their impact on political image. This method of analysis of political text within the media discourse includes approach both from a linguistic and from a communicative perspective. A total of 100 media texts have been empirically analysed by using first quantitative and qualitative analysis of linguistic data, followed by narrative analysis. The analysis covers the period from the day of the Presidential Election on 05 January 2020 and till the Parliamentary Election on 05. July 2020. The media texts which covered the topic on chosen politicians have been isolated by searching the most read Croatian portal in the period of analysis. The results suggest two basic conceptual frameworks, the frame of responsibility and the frame of competence, within which are identified narratives based on master myths (Lule, 2001) of victim, scapegoat, hero, good mother, trickster and another world.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA