Naslov
CAUSAL NEXUS BETWEEN WOMEN'S INCOME AND WORKING POSITION ON NATIONAL TELEVISIONS

Autori
Felger, Branimir

Izvornik
Interdisziplinäre Managementforschung (1847-0408) (2022), 1; 93-106

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
television, women’s salaries, managerial positions, age, education

Sažetak
Many authors believe that journalism is becoming a female profession due to the commercialization of the media. That means improving market needs, higher ratings, more advertising, and more money to owners. Women journalists in traditional journalism have a much more fragmented and contradictory professional identity than men. Many authors suggest that managerial positions in the media are changing in favor of women, noting the visual media’s tendency towards fostering youth, feminization, and sexualization. The transformation of journalism into feminist journalism has happened because the owners are focused on consumers and the market. The scope of this paper is to recognize the causal nexus between the representation of women on national televisions and their income. One hundred eighty-nine women employees of news programs of three national televisions answered an anonymous survey. Collected data were synthesized and correlated on their age, salary, education, managerial position, or better-paid jobs. The survey results will show whether the mobilization of women in the television industry has resulted in their better position and good monetization of their contribution to the growing industry or whether women are only lower-paid workers in homojournalism. This paper aims to determine the position of women in the television industry, the division of labor and the form of employment, and trends in divergence, based on microdata from the survey on age, salary, and education. According to the survey results, 42% of female television workers receive the average Croatian salary. Only 0.9% have managerial income.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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