Pregled bibliografske jedinice broj: 125700
Jačanje konkurentske sposobnosti pomoću strateških saveza
Jačanje konkurentske sposobnosti pomoću strateških saveza // Integralni management in razvoj podjetja / Belak, Janko (ur.).
Maribor: Založba MER, 2003.
CROSBI ID: 125700 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Jačanje konkurentske sposobnosti pomoću strateških saveza
(Strenghtening competitive ability by strategic alliances)
Autori
Tipurić, Darko ; Galetić, Lovorka
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni
Knjiga
Integralni management in razvoj podjetja
Urednik/ci
Belak, Janko
Izdavač
Založba MER
Grad
Maribor
Godina
2003
Raspon stranica
ISBN
961-6281-19-4
Ključne riječi
strategic alliances, competitiveness, co-option, co-specialisation
Sažetak
This article depicts basic features of strategic alliances, which are one of the most important phenomena of competition globalisation. Basic types of strategic alliances are being analysed by the principle of value creation: co-option alliances, co-specialisation alliances, and learning-based alliances. The benefits that companies achieve in building their own competitiveness if they were members of successful strategic alliances are specially stressed. Some doubts and disadvantages that emerge in co-operative arrangements of strategic company alliances are also reviewed.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
