Naslov
Aspects of seasonality in the hotel business

Autori
Ivanović, Slobodan ; Ivanković, Zagorka ; Milenkovska Klimoska, Angela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Seventh International Scientific Conference “Telecommunications, Informatics, Energy and Management” / Temelkova, Miglena - Sofija : University of Telecommunications and Post, 2022, 16-22

Skup
Seventh International Scientific Conference “Telecommunications, Informatics, Energy and Management”

Mjesto i datum
Sofija, Bugarska, 02.03.2022. - 03.03.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hotel industry ; seasonality ; seasonality reduction strategy

Sažetak
In the aspects of seasonality in the hotel business, the importance of improvement is highlighted tourist offers at the destination level, increasing tourist satisfaction, increasing tourist consumption, the competitiveness of the Croatian tourist product, more substantial inclusion in tourist flows and, ultimately, the extension of the tourist season of a particular tourist destination in the hotel industry of Europe and Croatia. The set goals of the work refer to the concept and characteristics of seasonality in the hotel industry, the dimension of seasonality in the hotel business, and the effects of seasonal movements on the hotel business: costs and profits. The strategy of managing seasonality in the hotel business and the trends of seasonality in the hotel industry in Europe. Achieving the set goals will enable the provision of guidelines for applying new and/or innovative strategies to reduce seasonality to satisfy existing and attract new market segments successfully.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA