Naslov
Digital marketing activities during COVID-19 pandemic – database review

Autori
Gregurec, Iva

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
ECONOMICS AND BUSINESS OF THE POST COVID-19 WORLD ; Research monograph – First Edition

Urednik/ci
Drezgić, Saša ; Host, Alen ; Tomljanović, Marko ; Žiković, Saša

Izdavač
Ekonomski fakultet Sveučilišta u Rijeci

Grad
Rijeka

Godina
2023

Raspon stranica
317-334

ISBN
978-953-7813-76-5

Ključne riječi
Marketing activities, Digital marketing, Digital technologies, Changes, COVID-19

Sažetak
As COVID-19 pandemic causes numerus changes in business operations and has big impact on transformation of business models it also affects changes in providing marketing activities. Companies now, more than ever, use digital technologies to meet the desires and needs of their consumers. The purpose of this paper and conducted research is to identify and provide insights of what is happening with elements of marketing mix and how can they be transform in digital environment. For the purpose of writing this paper desk research, research of secondary data was conducted through a comprehensive literature review and it is shown in this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA