Naslov
"Highlander Adventure of a lifetime" - an adventure in the time of commodification of outdoor activities.

Autori
Đurin, Sanja

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
9th International Adventure Therapy Conference (IATC)

Mjesto i datum
Kristiansand i Hovden, Norveška, 20.06.2022. - 25.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hiking, risk, adventure, neoliberalism, entrepreneurial self

Sažetak
Hiking and mountaineering have long been present in Croatia. The Croatian Mountaineering Association was founded in Zagreb in 1875, the Heritage Museum of Ogulin is home to a collection dedicated to mountaineering, and specialized magazine have been published since 1898 (Hrvatski planinar [Croatian Mountaineer]). Mountaineers have long been considered adventurers. However, a decade ago a new trend emerged. Based on business mindset and neoliberal economic politics, it popularizes mountaineering activities outside and beyond long existing mountaineering clubs, the Croatian Mountaineering Association and the magazine Hrvatski planinar, which proved useful for tourism and the entire business sector (Smith 1984). As Michael Foucault has well detected, neoliberalism has introduced a new form of subjectivity, an entrepreneurial subject whose precarious living conditions are a challenge and an adventure and who fights within the neoliberal economic system for a better position as an entrepreneur by investing in himself. Outdoor lifestyle and hiking are thus lately becoming one of the answers to neoliberal conditions. At the same time, digital technologies and social networks enable such a lifestyle in the form of posts, comments, photos to spread quickly through the virtual social space. Some outdoor enthusiasts who post their hiking adventures quickly became popular in Croatia, gaining a large number of followers and publishing their posts in the form of books, travelogues, etc., and creating a new adventure narrative. At the same time, the possibilities of using the adventure for therapeutic purposes, and to build greater coherence of the community have not been recognized or are limited to certain economic groups, excluding poor or otherwise socially deprived individuals. This presentation examines what kind of adventure narrative is created by the commercial adventure programs in Croatia, whom they include / exclude, and how these programs affect the redefinition of the meaning of adventure in a time of commodification of outdoor activities.

Izvorni jezik
Engleski

Znanstvena područja
Etnologija i antropologija

POVEZANOST RADA