Naslov
Big data, values and sustainability in the context of digitization of organizational structures

Autori
Zelić, Marija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, stručni

Skup
PhD course „Values and Decision Making. Social Theories and Methods for Research in Sustainable Organizations“

Mjesto i datum
Dubrovnik, Hrvatska, 10.09.2021. - 13.09.2021

Vrsta sudjelovanja
Radionica

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
big data, IoT, sustainability, digitalization, organizational structures

Sažetak
The aim of this theoretical research paper is to explore new tools and mechanisms of organizational models within the paradigm of digital transformation of society, economy, organizations themselves and the way they do business. The main questions to be answered here are how organizations can be designed in a digitally- driven reality of posthuman management and what are the prospects for human values and humanistic management in an age of technocratic intervention. The three main points addressed in this paper are therefore the issue of sustainability in organizations, the elaboration of decision-making processes in organizations, and finally the Big Data Analytics (BDA) tool and value creation. The conclusion is that the primary goal of organizations and their businesses is to integrate Big Data analytics methods where the main value collected, produced, sold and shared is digital data about the lived experiences of social individuals collected through their constant online connections within digital platforms.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA