Naslov
A Managers’ perspective on Employees’ Position and Role in Digital Transition within Retail Sector

Autori
Knežević, Blaženka ; Butković, Hrvoje ; Pavić, Eva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of TAKE 2021 Conference / Tomé, Eduardo ; Lobo, Carla ; Oliveira, Suzana - Porto : Universidade Portucalense and E4 Conferences, 2021, 57-86

ISBN
978-989-54182-2-0

Skup
TAKE 2021 Theory and Applications in the Knowledge Economy

Mjesto i datum
Porto, Portugal; online, 07.07.2021. - 09.07.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
digital transformation, digital transition, retail, employees, managers’ perspective

Sažetak
Digital transition in retail intensified in last two decades. Change in consumer behavior motivated a large number of retailers to implement a wide range of digital technologies into their everyday business processes. Growth of e-commerce brought new challenges for managers in retail and accelerated digital transition processes in the industry. When planning omnichannel strategies, retail managers have to take into consideration employees as an important driver of digital transition success. The aim of the paper is to emphasize and explain the role and position of employees in digital transition processes. The paper is based on a primary research results. The research is done on a sample of large retail chains managers in Croatia. The research gives a deep insight into the topic as the primary research was done in the form of in-field semi- structured face-to-face interviews.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA