Pregled bibliografske jedinice broj: 1245753
Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis
Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-Assisted Content Analysis // Information and Communication Technologies in Tourism 2023 / Ferrer-Rosell, Berta ; Massimo, David ; Berezina, Katerina (ur.).
Johannesburg, Južnoafrička Republika: Springer, 2023. str. 148-153 doi:10.1007/978-3-031-25752-0_16 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1245753 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Visual Social Media Communication of Italian
Luxury Hotels and the Pandemic: An AI-Assisted
Content Analysis
(Visual Social Media Communication of Italian Luxury Hotels and the Pandemic: An AI-
Assisted Content Analysis)
Autori
Minor, Katarzyna ; Mušanović, Jelena ; Dorčić, Jelena ; Bratec, Miha
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Information and Communication Technologies in Tourism 2023
/ Ferrer-Rosell, Berta ; Massimo, David ; Berezina, Katerina - : Springer, 2023, 148-153
ISBN
978-3-031-25751-3
Skup
The 30th Annual International eTourism Conference ENTER23
Mjesto i datum
Johannesburg, Južnoafrička Republika, 18.01.2023. - 20.01.2023
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Visual communication ; Photo content analysis ; Social media ; COVID-19
Sažetak
This study analyses the visual social media communication of Italian 5-star hotel brands to investigate whether it has changed over the course of COVID-19. An AI-based image content analysis approach was used to extract the most frequently ascribed labels from 2, 439 collected photos of three consecutive year samples. The results of the performed content analysis show that the visual communication of the hotel brand is mainly focused on interior design and the natural environment, with the pandemic stimulating the use of the latter. The study contributes the literature by reinforcing the importance of relative consistency in luxury brand communication even in turbulent times.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
--ZIP-UNIRI-116-5-19 - Analiza ljudskog i korporativnog glasa na društvenim medijima u hotelskoj industriji (Mušanović, Jelena) ( CroRIS)
