Naslov
Measuring destination performance: efficiency perspective of Croatian destinations

Autori
Ćorluka, Goran ; Vitezić Vanja ; Visković Matea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
CIET Contemporary issues in economy & technology 2022 conference proceedings / - , 2022, 284-292

ISBN
978-953-7220-70-9

Skup
5th Conference Contemporary Issues in Economics and Technology (CIET 2022)

Mjesto i datum
Valencia, Španjolska, 16.06.2022. - 17.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism destination ; destination efficiency ; Data Envelopment Analysis ; Croatia

Sažetak
Tourism is experiencing a rapid grow over the last decade. This economic activity has been positioned in many countries as one of the main development pillars. Tourism destinations put the focus on the increase of quantitative performance indicators, at the same time qualitative performance indicators have been failed to look after. A general perspective is that tourism was, in most destinations, growing but not developing. Tourism activities began to take on a negative character, as negative tourism implications outweighed positive tourism implications. Tourism destinations have to become more efficient in destination resource utilization, targeting the strategy less is more opposite to the most common applied strategy more is more. The purpose of this paper is to conduct a destination performance analysis and to provide tourism destination policy makers accurate information for future strategic decision making. The objective is achieved by the application of the Data Envelopment Analysis (DEA) in the efficiency performance evaluation of Croatian destinations. The destination efficiency is evaluated on a county level by taking into consideration destination inputs, number of accommodation and arrivals, and outputs, overnights. Secondary data provided by the Ministry of Tourism is used. In the context of Croatia, such an analysis takes on additional significance due to the extreme spatial and temporal concentration of tourism activities in the country. The research results show an overall efficiency of the 21 Croatian counties observed of 67.1%, a technical efficiency of 82.9% and a scale efficiency of 81.9%. There are significant differences between the Croatian counties in all calculated efficiency values. However, the Croatian counties operate at an acceptable level of efficiency, achieve high effectiveness with the given inputs, and have a reasonable ratio between the size of the operation and the maximum output. of Tourism is used. In the context of Croatia, such an analysis takes on additional significance due to the extreme spatial and temporal concentration of tourism activities in the country. The research results show an overall efficiency of the 21 Croatian counties observed of 67.1%, a technical efficiency of 82.9% and a scale efficiency of 81.9%. There are significant differences between the Croatian counties in all calculated efficiency values. However, the Croatian counties operate at an acceptable level of efficiency, achieve high effectiveness with the given inputs, and have a reasonable ratio between the size of the operation and the maximum output.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA