Naslov
The prevalence of content related to the sustainable development of society in lifestyle magazines in the Republic of Croatia

Autori
Čulo, Ivona

Izvornik
Economic and social development (1849-7535) 226 (2022); 181-190

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
lifestyle magazine ; media ; sustainability ; journalism

Sažetak
The enormous transformation and digitalization of the media we have witnessed in the last ten or more years have redefined its social role, but also the way in which users today perceive and consume the media. These changes also affected lifestyle magazines. However, scholars or media experts do not focus on lifestyle magazines when it comes to social responsibility and the role of the media, which should not be the case given the scope of their reach and readability. Furthermore, there is the problem of the negative perception of lifestyle journalism as a relevant medium in the field of sustainable development of society and the continuous decline in their print circulation. Having this in mind, the aim of this paper is to determine the amount of content related to the sustainable development of society in lifestyle magazines. The research is conducted through a quantitative method - content analysis of relevant lifestyle magazines. The presence of topics related to sustainable development of society in lifestyle magazines is measured by comparative analysis of media content in the 10 lifestyle magazines with the highest circulation. The analysis will examine the prevalence of topics from the 17 global goals of sustainable development established in the UN Agenda 2030 for Sustainable Development. This research provides original scholarly results which can contribute to a better understanding of lifestyle magazines in the context of topics related to sustainable development of society as key determinants for the development of a democratic society.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Filologija, Interdisciplinarne humanističke znanosti

POVEZANOST RADA