In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits: experimental evidence from 84 countries

Dorison, Charles A.; Lerner, Jennifer S.; Heller, Blake H.; ...; Križanić, Valerija; Betlehem, Ruben; Ćubela Adorić, Vera; Popović, Dora; Krupić, Dino; Krupić, Dajana; Žuro, Barbara; Penić Jurković, Anita; …; Coles, Nicholas A.

doi:10.1007/s42761-022-00128-3

Pregled bibliografske jedinice broj: 1241660

In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits: experimental evidence from 84 countries

Dorison, Charles A.; Lerner, Jennifer S.; Heller, Blake H.; ...; Križanić, Valerija; Betlehem, Ruben; Ćubela Adorić, Vera; Popović, Dora; Krupić, Dino; Krupić, Dajana et al.

In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits: experimental evidence from 84 countries // Affective Science, 3 (2022), 577-602 doi:10.1007/s42761-022-00128-3 (međunarodna recenzija, članak, znanstveni)

CROSBI ID: 1241660 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits: experimental evidence from 84 countries

Autori
Dorison, Charles A. ; Lerner, Jennifer S. ; Heller, Blake H. ; ... ; Križanić, Valerija ; Betlehem, Ruben ; Ćubela Adorić, Vera ; Popović, Dora ; Krupić, Dino ; Krupić, Dajana ; Žuro, Barbara ; Penić Jurković, Anita ; … ; Coles, Nicholas A.

Izvornik
Affective Science (2662-2041) 3 (2022); 577-602

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
message framing ; anxiety ; nudges ; COVID-19

Sažetak
The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., “If you do not practice these steps, you can endanger yourself and others”) or potential gains (e.g., “If you practice these steps, you can protect yourself and others”)? Collecting data in 48 languages from 15, 929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss- (vs. gain-) framed messages increased self- reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija

POVEZANOST RADA

Ustanove:
Sveučilište u Zadru,
Sveučilište J. J. Strossmayera u Osijeku

Profili:

Dino Krupić (autor)