Naslov
The Impact of Media Reporting on Bank Savings as an Incentive for Promoting Financial Literacy

Autori
Šubić, Roman

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of FEB Zagreb 2021 12th International Odyssey Conference on Economics and Business / Načinović Braje, Ivana ; Jaković, Božidar ; Ferjanić Hodak, Danijela - Zagreb, 2021, 783-793

Skup
12th FEB Zagreb International Odyssey Conference on Economics and Business

Mjesto i datum
Šibenik, Hrvatska; online, 09.06.2021. - 12.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
financial literacy ; financial behavior ; bank savings ; financial education ; media reporting

Sažetak
Recent trends and innovations in the global economy contribute to the environment where financial products are becoming increasingly complex and are creating an urgent need for adequate financial education. There is a wide range of approaches to the improvement of financial literacy and this paper provides a brief literature review of individual components of the financial literacy with the emphasis on financial behavior. The research analyzes how frequently Croatian daily newspapers contain articles related to bank savings and examines whether the daily newspapers can be used as an adequate source of information for improving the financial literacy of individuals. The content analysis method was conducted on 561 newspaper articles and the results show the diversity of reporting on savings, while, at the same time, a moderate number of educative articles can potentially encourage people to start improving their financial behavior. Understanding financial literacy as a task for the whole society will improve the well-being of each individual and proactive media reporting can be a good incentive.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA