Naslov
Competitive Strategies of Croatian Small Family-run Hospitality and Catering Enterprises.

Autori
Perkov, Davor ; Merkaš, Zvonko ; Crnkić, Kenan

Izvornik
Acta economica et turistica (1849-921X) 3 (2017), 1; 15-26

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
competitiveness ; competitive advantage ; entrepreneurship ; family-run hospitality enterprise ; small economy ;
(competitiveness, competitive advantage, entrepreneurship ; family-run hospitality enterprise ; small economy)

Sažetak
The subject of this paper is examining ways of creating strategic competitiveness of Croatian small family-run hospitality enterprises. Competitive advantage is necessary if the enterprise wants to survive on the market. Selection of a business strategy is an important factor because company's positioning is determined by profitability that can be above or below the industry average. Economic reality of the largest number of the world's economies is characterized by domination of family-run businesses. That follows the growing interest in determining the importance of family-run businesses to national economies, the ways of their participation, and identifying problems which they have to deal with. Family entrepreneurship represents a special area of small entrepreneurship in Croatia. This work presents core characteristics of entrepreneurship in Croatia, defined as family-run enterprise, along with its features, with special interest on some of the more important characteristics of family entrepreneurship. The main goal of this paper is to examine and analyse all the features of business strategies that generate a competitive advantage. An empirical online survey was conducted in 2015 among sixty Croatian small family-run hospitality and catering businesses. Research has shown that the sustainable competitive advantage lies in meeting guest needs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA