Naslov
Smart tourism technology usage – the supply and the demand perspective

Autori
Barkiđija Sotošek, Marina ; Slavić, Nataša ; Šerić Honović, Nikolina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
88th International scientific conference on Economic and social development - "Roadmap to NetZero economies and businesses" / Janjusevic, J. ; Hopkinson, P. ; Pandza Bajs, I. - Varaždin, 2022, 1-10

Skup
88th International Scientific Conference on Economic and Social Development: Roadmap to NetZero Economies and Businesses

Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 19.10.2022. - 20.10.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Tourism Destination ; Smart Tourism Technology ; Destination Management Organization (DMO) ; Tourism Board ; Tourists

Sažetak
Trends in the tourism market show that visitors' preferences have changed and that the availability of technology during the trip has become very important. Suppliers have started to adapt to this by offering visitors a complete travel experience through content available through the use of smart technology. This type of guest engagement is very competitive in the tourism market. Researchers have therefore started to explore this segment in more detail and develop a new concept - Smart Tourism Technology. It includes a number of segments in a destination, such as radio frequency identification, augmented reality, mixed reality, Wi-Fi, accessible GPS and a like. This paper investigates which types of smart tourism technologies are used by destinations and which of these technologies are used by tourists during their stay in the destination. Two studies were conducted. The first study was conducted on a sample of Tourism Boards and the second study was conducted on a sample of tourists in the destination. The results show that most destination tourism management authorities (tourist boards or DMOs) use social media and platforms, Internet, short- range wireless communication technology, virtual reality and cloud computing. Research among tourists has shown that smart technologies are most commonly used to enhance the personal travel experience and post travel photos. For that purpose, they are mostly prone to using geolocation apps, free Wi-Fi, and smart technologies (e.g. smartphone, sensors, artificial intelligence, Big Data) in general.

Izvorni jezik
Engleski

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