Naslov
CONSUMER PERCEPTIONS OF FAIR TRADE PRODUCTS

Autori
Rakušić Cvrtak, Katja ; Plazibat, Ivana ; Lozančić, Klaudia

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2022: Commodity prices and the global economy / - , 2022, 161-176

ISBN
978-953-346-193-9

Skup
Trade Perspectives 2022: Commodity prices and the global economy = Perspektive trgovine 2022: Međovisnost cijena roba i globalne ekonomije

Mjesto i datum
Zagreb, Hrvatska, 24.11.2022. - 25.11.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Fair trade, Consumers, Products
(Poštena trgovina, potrošači, proizvodi)

Sažetak
Contemporary trade raises many ethical concerns. There is a growing awareness about the issues of resource exploitation, underpay for workers, poor working conditions, etc., which is especially present in developing and underdeveloped countries. The concept of fair trade has changed the way the trade operates, focusing on better prices, adequate working conditions, and fair contracts with farmers and workers. A product with a fair trade label guarantees that manufacturers and companies have met internationally agreed standards. The whole concept is based on four key pillars: institutions, consumers, producers, and policy. This paper aimed to research the customer perception of fair trade products in the Republic of Croatia, their attitudes, and buying habits of these products. In addition, the factors that may influence the increase, and those that may be an obstacle to the purchase of fair trade products were also identified. The research was conducted entirely in an online environment using the snowball sampling techniquee. 100 respondents of different age groups, levels of education, and gender were sampled. Majority of the respondents believe in the fair trade concept and trust that the fair trade concept still helps to balance inequalities in the world. Respondents deem that the most significant obstacle of purchasing fair trade products is insufficient consumer awareness of fair trade labels, while some respondents also noted the need for more education on fair trade products.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA