Naslov
Analysis of the impact of Digital skills gap index (DSGI) score on global travel and tourism

Autori
Mutavdžija, Maja ; Čičin-Šain, Marko ; Ivanović, Slobodan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International scientific & professional conference MEFkon 2022: “Innovation as an initiator of the development” International conference proceedings / Karabašević, Darjan ; Vukotić, Svetlana ; Popović, Gabrijela - Beograd : Faculty of Applied Management, Economics and Finance Belgrade, 2022, 149-158

ISBN
978-86-84531-59-1

Skup
International Scientific & Professional Conference MEFkon 2022: “Innovation as an Initiator of the Development”

Mjesto i datum
Beograd, Srbija, 01.12.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
global travel ; global tourism ; digital competences ; DSGI ; correlation analysis

Sažetak
New technologies have significantly influenced the development and change of tourist offers. Technologies such as artificial intelligence, the Internet of Things or blockchain have enabled the personalization of the tourist offer, but also the opening of tourist destinations to tourists around the world. The above raises the question of whether countries with a higher level of digital literacy are also countries with a higher number of visits by international tourists. Based on the above, the goal of this paper is to determine whether there is a relationship between the level of digital competence of a country, which can be measured through The Digital Skills Gap Index (DSGI), and the number of arrivals to countries by international tourists. The conducted research showed that there is no correlation between the level of digital competence of the country and the number of arrivals from international tourists. Moreover, the most visited countries during the past year achieve low and medium values of The Digital Skills Gap Index but represent countries with a long-standing tradition and a strong tourism brand. The conducted research determines how new technologies can improve and innovate the tourist offer, but they are not decisive for tourist visits.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA