Naslov
CAUSAL RELATIONSHIP BETWEEN DIGITAL INTELLIGENCE QUOTIENT AND THE DIGITAL ECONOMY AND SOCIETY INDEX

Autori
Dušević, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 83rd International Scientific Conference on Economic and Social Development - "Green Marketing" / Luić, Ljerka ; Martinčević, Ivana ; Sesar, Vesna - Varaždin : VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat, 2022, 171-178

Skup
83rd International Scientific Conference on Economic and Social Development: "Green Marketing"

Mjesto i datum
Varaždin, Hrvatska, 02.06.2022. - 03.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
DESI ; Digital competencies ; Digital intelligence ; Public and mass communication

Sažetak
By communicating the activities of the European Union (EU) to the community in which they operate, 424 EUROPE DIRECT centers are extended hand of European institutions in the 27 member states. These centers, although operating in different social contexts, transmit the same messages to local communities, using digital communication channels. The purpose of this paper is to investigate the causal relationship between the Digital Economy and Society Index (DESI) of the EU states and the level of digital intelligence of the managers of these centers. The aim of this paper is to present the cause-and- effect relationship of the country's position on the DESI and the level of digital intelligence of the managers through the analysis of digital competence "Public and mass communication". This competence was chosen because the main role of these centers is to communicate. Does a higher index of digitalization of society means a higher level of observed competence, which then affects a higher quotient of digital competences - is a question that defines the analyzed problem. The research was conducted using the online survey on a sample of 136 managers, based on which indicators of digital competences in the observed competence were obtained at the level of each of the states. The sample of research consists of the managers, because each center must have a menager. In accordance with the obtained results, a causal relationship was established between the position of the state on the DESI and the analyzed digital competencies of the managers. The conclusions of this paper are an indicator of the relationship of the analyzed digital intelligence competence of the sample with the position of the state on the DESI, further research on digital intelligence of EUROP

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA