Naslov
CRISIS COMMUNICATION THROUGH SOCIAL NETWORKS

Autori
Milanović Glavan, Ljubica ; Martić, Mateja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 90 th International Scientific Conference on Economic and Social Development – "Building Resilient Society: National and Corporate Security" Book of Proceedings / Kopal, Robert ; Samodol, Ante ; Buccel, Domenico - Zagreb : VADEA, 2022, 37-44

Skup
90th International Scientific Conference on Economic and Social Development: "Building Resilient Society: National and Corporate Security"

Mjesto i datum
Zagreb, Hrvatska, 16.12.2022. - 17.12.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
crisis communication, Croatia, oil companies, social networks.

Sažetak
A crisis is a disorder in the functioning of something that is normal in both, the private and business world, with bad or less bad consequences. There are different causes that can lead an organization to crisis and most often they are divided into external and internal causes of the crisis. Internal causes are created within the organization itself, which can be due to poor work, disruptions to interpersonal relationships, corruption, poor working conditions, unrealistic goals, lack of communication within the organization, while external causes arise outside the organization such as natural disaster, political and social change, economic crisis, recession, market change. When meeting the crisis situation, management must take it seriously. Crisis communication is an interactive process and can be defined as the exchange of information and opinions before, during, and after a crisis outbreak. Today, social networks play a key role in crisis communication due to saving time and resources. The aims of this paper are to: describe social networks and new communication habits, to define crisis determinants and to explain crisis communication through using social networks. This paper also presents results of empirical research that is conducted in 3 oil companies in Croatia regarding crisis communication. The research has shown that internal communication within these oil companies is deprived, and that employees are not aware of what crisis communication in their companies represents for them.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA