Pregled bibliografske jedinice broj: 1237752
Behaviour of Generation Z
Behaviour of Generation Z // Proceedings of IAC in Vienna 2022 / Kratochvilova, Helena ; Kratochvil, Radek (ur.).
Prag: Czech Institute Of Academic Education, 2022. str. 10-16 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1237752 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Behaviour of Generation Z
Autori
Dadić, Mario ; Jerčić, Eva ; Dadić, Vanja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of IAC in Vienna 2022
/ Kratochvilova, Helena ; Kratochvil, Radek - Prag : Czech Institute Of Academic Education, 2022, 10-16
ISBN
978-80-88203-30-8
Skup
International Academic Conference on Management, Economics, Business and Marketing
Mjesto i datum
Beč, Austrija, 09.12.2022. - 10.12.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumer behavior, generation Z, technology
Sažetak
Using the available literature, the paper describes the behavior and characteristics of Generation Z. Generation behavior differs according to many characteristics and factors that influence their behavior. Generation Z has marked their lives with technology as an integral part of their lives. Young Generation Z can boast of the many abilities and benefits of living in modern technological life. It is clear that young people, using the Internet, especially social media, are used to "loving" different things, commenting on reality, assessing what they buy and use, where they spend time, etc.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište u Splitu,
Sveučilište u Splitu Sveučilišni odjel za stručne studije
Profili:
Mario Dadić
(autor)
