Naslov
Manufacturing of Consent in the Hype-information Age

Autori
Kirinić, Višeslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
5th International Scientific Conference - European Realities /POWER/

Mjesto i datum
Osijek, Hrvatska, 25.03.2022

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hyper-information ; media environment ; manufacturing consent ; power ; propaganda

Sažetak
Almost 35 years since the publication of Herman and Chomsky's Manufacturing Consent, world has undergone significant transformations. For the authors, power appears in an interaction between the (media) corporate and state-political structures, which maintain status quo, promote desired changes or limit undesirable aspirations in the public sphere. Power no longer has a unique possessor in the form of a state-political repressive apparatus and comes as a result of the interaction of multiple forces, while truth is a thing of this world, produced by means of multiple forms of limitation, as Foucault wrote in "Power/Knowledge". Manufacturing of consent is attributed to the mass media and the propaganda model within which media create a partial picture of open issues, prevent the availability of alternative approaches, and select materials for publication in accordance with the dominant political structure. Such a model of power functions under the condition of controlling the mass media and publishing in general. Paper contributes to the understanding of changes caused by technical, digital shift that has (potentially) enabled each individual to become a publisher and directly participate in shaping of public sphere. With the flood of publishing on social networks and portals, the issue of control of published content and availability of alternative approaches has turned into its opposite. It’s no longer problematic how to break the media-corporate blockade, but how to block the entry of "alternative facts", fake news and obscene attitudes into public sphere via algorithm. Review of the relevant literature, research results from secondary sources, and quantitative indicators of modern electronic media usage reveal the extent of the transformation of modern society. Results show that with information coming to the fore, meaning slips into the background, and the intrusion of the private into public space results in the gradual dissolution of both private and public spheres.

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Informacijske i komunikacijske znanosti

POVEZANOST RADA