Pregled bibliografske jedinice broj: 1236413
Yield Management in the Hotel Industry of Croatia
Yield Management in the Hotel Industry of Croatia // 2019 ENTRENOVA Conference Proceedings / Pejić Bach, M. (ur.).
Zagreb: IRENET, Udruga za promicanje istraživanja i inovacija u ekonomiji Hrvatskih iseljenika 1, 10000 Zagreb, 2019. str. 309-316 doi:10.2139/ssrn.3490611 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1236413 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Yield Management in the Hotel Industry of Croatia
Autori
Đukec, Damira ; Čanadi, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
2019 ENTRENOVA Conference Proceedings
/ Pejić Bach, M. - Zagreb : IRENET, Udruga za promicanje istraživanja i inovacija u ekonomiji Hrvatskih iseljenika 1, 10000 Zagreb, 2019, 309-316
Skup
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019
Mjesto i datum
Rovinj, Hrvatska, 12.09.2019. - 14.09.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
yield management, hotel industry, tourism, Croatia
Sažetak
This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For Hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian Hotel industry using this method for profit maximization. After a short theoretical background on yield management we will present the results of empirical research on the implementation of yield management in Hotels in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
