Pregled bibliografske jedinice broj: 1235939
Importance of the English language for tourism promotion in the Croatian context
Importance of the English language for tourism promotion in the Croatian context // 81st International Conference on Economic and Social Development - Green Economy and Sustainable Development / Baracskai, Zoltan ; Bujan Katanec, Ivana ; Hublin, Tomislav (ur.).
Čakovec, 2022. str. 137-148 (poster, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
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Naslov
Importance of the English language for tourism
promotion in the Croatian context
Autori
Francki-Novak, Nelica ; Miščančuk, Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
81st International Conference on Economic and Social Development - Green Economy and Sustainable Development
/ Baracskai, Zoltan ; Bujan Katanec, Ivana ; Hublin, Tomislav - Čakovec, 2022, 137-148
Skup
81st International Scientific Conference on Economic and Social Development: Green Economy & Sustainable Development
Mjesto i datum
Čakovec, Hrvatska, 06.05.2022. - 07.05.2022
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
communication, English language, foreign language, promotion, tourism
Sažetak
Tourism, as the sum of the phenomena, interactions and relationships between tourists and hosts depends largely on their mutual communication. The most important way of communication is language, written and oral. The most important and the most used language in this field is English, which is considered to be the original language of tourism. Croatian public and media space, as well as the field of economy and tourism, are filled with an increasing number of English words that, due to new technologies and the western industry, entertainment and fun, but sometimes also because of faddishness, are increasingly dominating the domicile language. A large number of English expressions influence everyday speech. Thus, many anglicisms which are infiltrated into the Croatian language slowly displace domestic words. This paper concentrates on the use of English phrases and expressions in the area of tourism. Further trend of arrival of English language is expected to be even more intensive. There are many reasons for that: further development of technology, the growing global influence of Anglo American culture, and the growing competence of both young and old people in the English language.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Filologija
