Pregled bibliografske jedinice broj: 1235752
New "Marketing Language" and tools as a result of change due to the pandemic
New "Marketing Language" and tools as a result of change due to the pandemic // Economic and social development : 85th International Scientific Conference on Economic and Social Development / Pinto da Costa, Maria Elisabete ; do Rosario Anjos, Maria ; Roska, Vlasta (ur.).
Porto, 2022. str. 226-236 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
CROSBI ID: 1235752 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
New "Marketing Language" and tools as a result of
change due to the pandemic
(Ew "Marketing Language" and tools as a result of
change due to the pandemic)
Autori
Trstenjak, Mirjana ; Živaljić, Filip ; Miščančuk Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Skup
Economic and social development : 85th International Scientific Conference on Economic and Social Development
Mjesto i datum
Porto, Portugal, 21.07.2022. - 22.07.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
non-profit organisations marketing, organisational changes, pandemic, English language
Sažetak
The quality of marketing activities of non-profit organizations is a major factor in their success. The pandemic that started a couple of years ago significantly affected the way non-profit organizations operate, that is, it forced them to change. Marketing mix also had to change to stay relevant. This paper explores what kind of changes happened among Croatian non-profit organizations and how organizations have been transformed to remain relevant in the market. In addition, the authors map the new language of marketing, that is, which new words from the English language have entered everyday use and whether they have the same meaning for all stakeholders. The new educations and tools that organizations use are originally in English. During the pandemics, English language was mainly used for communicating all types of information on the global level, mostly in written, but also in oral form. Therefore, the knowledge of the English language was essential for everyday communication, and as a result, there are a number of English terms continued to be used in this specific field in the Croatian language. This paper provides suggestions for further research into the impact of the COVID 19 pandemic on the marketing activities of the Croatian non-profit sector.
Izvorni jezik
Engleski
Znanstvena područja
Interdisciplinarne društvene znanosti, Filologija
POVEZANOST RADA
Ustanove:
Međimursko veleučilište u Čakovcu
