Naslov
Market Valuation Models In The Function of Sustainable Rural Tourism

Autori
Andrlić, Berislav ; Pandas, Anastasiia ; Hak, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
5th International Rural Tourism Congress, Congress proceedings / Tubić, Dejan ; Bakan, Rikard ; Pleša Puljić, Nikolina - Cavtat : Veleučilište u Virovitici, Hrvatska udruga za turizam i ruralni razvoj “Klub članova selo”, 2022, 772-782

ISBN
978-953-8028-17-5

Skup
5. međunarodni kongres o ruralnom turizmu: Ruralni turizam: kvaliteta, održivost, uključivost

Mjesto i datum
Cavtat, Hrvatska, 27.04.2022. - 30.04.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
rural tourism, geographical area, valuation, sustainable development

Sažetak
The aim of this paper is to analyze the experience of applying SWOT analysis for the purpose of quality management and sustainable development in rural tourism. Companies and institutions, including those in the field of maintenance and tourism, use valuation models in their strategic planning of geographical area. At the very beginning of the paper, the terms of tourism, geography and sustainable development, their application and possibilities are described, including key valuation models. Through examples of good practice, an overview of the application of SWOT analysis on the example of Požega-Slavonia County will be presented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA