Naslov
Corporate Promotion in the Digital Era: A Conceptual Framework of Tourism Sector

Autori
Andrlić, Berislav ; Ariwa, Ezendu ; Gonçalves Rodrigo Franco

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of IX International Scientific Conference of students and young scholars «Actual problems of Management in Marketing- Current Challenges" / - : Lutsk National Technical University, 2022, 158-161

Skup
9th International Scientific Conference of students and young scholars «Actual problems of Management in Marketing- Current Challenges"

Mjesto i datum
Lutsk, Ukrajina, 21.10.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism, marketing, management, digital communication

Sažetak
Promotional activities on the Internet are used at all stages of the marketing process of tourism. Creating pre-purchase interest is necessary before going on a trip, because it is necessary to virtualize the tourism product and bring it as close as possible to a potential guest. The time that the guest spends in the facility itself can be used for a number of additional services by which he can be informed via the Internet. Finally, the Internet provides the opportunity to promote a number of post-purchase services and the opportunity to spread propaganda with the aim of creating loyalty and eventual repeat purchases, what will be in focus of this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA