Pregled bibliografske jedinice broj: 1229932
Qualitative analysis of Swedish fashion brands with emphasis on the concept of sustainability
Qualitative analysis of Swedish fashion brands with emphasis on the concept of sustainability // Book of Proceedings of the 10th International textile, clothing & design conference - Magic world of textiles / Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita (ur.).
Zagreb: Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2022. str. 303-308 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Qualitative analysis of Swedish fashion brands with emphasis on the
concept of sustainability
Autori
Kodžoman, Duje
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Book of Proceedings of the 10th International textile, clothing & design conference - Magic world of textiles
/ Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2022, 303-308
Skup
10th International Textile, Clothing & Design Conference: Magic world of textiles
Mjesto i datum
Dubrovnik, Hrvatska, 02.10.2022. - 05.10.2022
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
fashion, design, sustainability, Swedish fashion brands
Sažetak
Implementing sustainability in fashion design is a demanding task because it includes several complex challenges, especially when taking into consideration that the mere nature of fashion is based inherently on the continuous process of change and the pressure to become new, or be perceived as new. This paper consists of three chapters: a) Sustainability and its interpretation within fashion industry ; b) Scandinavia as a world leader in sustainability ; and c) Analysis of sustainable Swedish fashion brands. The fashion industry is Sweden’s biggest creative industry, and there is a great confidence in the future growth of this industry. Investment into research around the challenges of sustainability in Sweden led to affirmation of sustainable way of clothing production. This paper analyses 8 Swedish fashion brands (in alphabetical order): Asket, Deadwood, Elvine, Filippa K, H&M, Nudie Jeans, Phi and Soft Goat. Aforementioned clothing companies are transforming their business models and improving their supply chains to reduce overall environmental impacts, improve social conditions in factories, and that is why they stand out. Analysis of their business policy is an evidence of successful utilization of sustainability within fashion industry.
Izvorni jezik
Engleski
Znanstvena područja
Tekstilna tehnologija, Dizajn, Interdisciplinarno umjetničko polje
