Naslov
Serendipity management as a model for fostering organizational creativity in the post-COVID period

Autori
Krajnović, Aleksandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik računovodstvo i menadžment = Collected papers accounting and management / Jurić, Đurđica - Zagreb : „Hrvatski računovođa“ Neovisna udruga računovođa, poreznih savjetnika i financijskih djelatnika, 2022, 73-94

Skup
23. međunarodna znanstvena i stručna konferencija Računovodstvo i menadžment (RiM 2022)

Mjesto i datum
Zagreb, Hrvatska, 22.09.2022. - 23.09.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
inventive business models ; creativity management ; serendipity management ; employees-first paradigm ; post-covid era

Sažetak
This article explores the topic of developing creativity in the organization, a specific area of the so-called serendipity management related to sudden discovery, which can lead to a competitive advantage. This is an under- explored area that requires its re-actualization in the current turbulent times, especially in the post-covid era, where adjustments will be needed not only to management style and organizational culture, but also to find new organizational skills inside and outside the organization. One of the most important untapped potentials in organizations is the creativity of employees. Therefore, management needs to change the whole mindset to adapt to new business conditions. The article provides an overview of the characteristics and specifics of creativity management, with special emphasis on the interpretation and description of the concept of serendipity and serendipity management, from classical management literature to modern knowledge and successful business case studies. Finally, the author concludes that to put employees and their creativity first, which is called the employees-first paradigm, it is necessary to approach changes in organization consciously and proactively and at all organizational levels - from strategic to operational level to improve organizational performance. Most importantly, it is necessary to set strategic frameworks for this adjustment, but also to involve employees in this process, not forgetting that the organization is, in essence, a social construct. Today, it is more important to be a successful leader than to be just effective but only rational, technical manager. The main task of the leader is to build trust and restore the value of employees in the company, making him a kind of ‘social architect’, as Bennis pointed out in the classic literature. The concept of serendipity management needs to be further developed, both in economic practice and in scientific research, because it has already shown its first results, but it has not yet found a place in the literature and practice that rightfully belongs to it.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA