Naslov
From camera obscura to Iphone: what is the future of digital stock photo industry

Autori
Kalazić, Zorislav ; Butković, Damir ; Hašček, Andreja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research XIV / Dražen, Barković ; Boris, Crnković ; Karl – Heinz Dernoscheg ; Norbert, Pap ; Bodo, Runzheimer ; Dirk, Wentzel - Osijek : Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek Croatia, Postgraduate Doctoral Study Program in Management Hochschule Pforzheim University, 2018, 420-439

Skup
14th International Conference on Interdisciplinary Management Research (IMR 2018)

Mjesto i datum
Opatija, Hrvatska, 18.05.2018. - 20.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Creative industry, Stock image market, Digital stock photography, Digital visual media, Digital image

Sažetak
The first 150 years of photography were marked by analog photography. The visible product - analog photography on paper was preceded by a complicated, delicate and time-consuming procedure, which required specific knowledge, feeling and skill. In the last 20-some years, photography has been undergoing a digital revolution where both the technology and the concept of doing business are completely changing. In addition to the technological procedure of creation of photographs, the entire photo industry has changed, and one of the derivates of the newly created digital economy is digital stock photography, which has grown into a global business with a gross turnover of about US$ 5 billion annually. However, stock photography today is faced with difficult challenges, because with low price and high quality of cameras, modern technology has made photography extremely popular and readily accessible, literally to everyone. With high technical quality of digital photographs, amateurs have seriously endangered the existence of professional photographers. This paper will try to answer the question whether digital stock photography will survive the latest challenges of the future and the trends in the visual media market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA