Pregled bibliografske jedinice broj: 1227513
BUSINESS CONTRIBUTION OF KEY DIGITAL TECHNOLOGIES TO THE GOALS OF DIGITAL BUSINESS TRANSFORMATION
BUSINESS CONTRIBUTION OF KEY DIGITAL TECHNOLOGIES TO THE GOALS OF DIGITAL BUSINESS TRANSFORMATION // Economic and Social Development, 88 th International Scientific Conference on Economic and Social Development – "Roadmap to NetZero Economies and Businesses" / Janjusevic, Jelena ; Hopkinson, Paul ; Pandza Bajs, Irena (ur.).
Varaždin: VADEA ; Sveučilište Sjever ; Heriot-Watt University Dubai ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat ; Međimursko veleučilište u Čakovcu, 2022. str. 42-54 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
BUSINESS CONTRIBUTION OF KEY DIGITAL TECHNOLOGIES TO
THE GOALS OF DIGITAL BUSINESS TRANSFORMATION
Autori
Draganić, Melita ; AIT DAOUD, Manal
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development, 88 th International Scientific Conference on Economic and Social Development – "Roadmap to NetZero Economies and Businesses"
/ Janjusevic, Jelena ; Hopkinson, Paul ; Pandza Bajs, Irena - Varaždin : VADEA ; Sveučilište Sjever ; Heriot-Watt University Dubai ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat ; Međimursko veleučilište u Čakovcu, 2022, 42-54
Skup
88th International Scientific Conference on Economic and Social Development: Roadmap to NetZero Economies and Businesses
Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 19.10.2022. - 20.10.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
: Digital Business Transformation ; Key Digital Technologies ; Business Contribution of Key Digital Technologies.
Sažetak
Key digital technologies such as big data, social media, cloud computing and mobile devices are increasing the demands of customers and employees given their business potential in the processes of digital business transformation. The purpose of this paper is to assess the contribution of these technologies to the goals of digital business transformation such as customer centricity, effective knowledge worker, operational excellence and IT excellence. Digital capability framework and corresponding digital capability maturity model are important tools to support management in the analysis of the contribution of digital technologies to the goals of digital transformation of any company. The specified framework and maturity model are used for research purposes in this paper for a specific company.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Fakultet organizacije i informatike, Varaždin
Profili:
Melita Kozina
(autor)