Naslov
The Impact of Covid-19 on the Alibaba Platform

Autori
Lozić, Joško ; Fotova Čiković, Katerina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of abstracts of the ENTRENOVA – Enterprise Research Innovation Conference (Online) / Pejić Bach, Mirjana - Zagreb : Association for advancing research and innovation in economy “IRENET'', Zagreb, 2022, 71-72

Skup
ENTRENOVA ENTerprise REsearch InNOVAtion Conference

Mjesto i datum
Opatija, Hrvatska, 17.06.2022. - 18.06.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Alibaba ; COVID-19 ; digital platform ; E-commerce platform ; platform economy

Sažetak
Purpose – this paper aims to analyse the business efficiency of the Alibaba platform at the beginning and during the COVID-19 crisis. Methodology/Design - The research is based on the official financial reports of the platform as well as on the reports of other specialized agencies that monitor the platform industry. The study focuses on an analysis of the financial indicators of the business. It compares the financial indicators with an analysis of the data on the trend of the user community on the platform. The results - the study's findings did not find a major impact of the COVID-19 pandemic on the overall business results of the Alibaba platform. The survey results confirmed changes in operating profit and net profit trends as a result of changes in the structure of operating revenues. Conclusion - Total revenues are growing at a slower pace as a result of the changes in business policy and changes in revenue structures than as a result of the impact of the COVID-19 pandemic.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA