Naslov
SOCIAL MEDIA AS A COMMUNICATION TREND OF BLOGGERS IN THE WORLD OF FASHION

Autori
Hunjet, Anica ; Furdi Šafarić, Petra ; Milković, Marin ; Rassameethes, Bordin

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 88th International Scientific Conference on Economic and Social Development – "Roadmap to NetZero Economies and Businesses" / Janjusevic, Jelena ; Hopkinson, Paul ; Pandza Baj, Irena - Varaždin : Development and Entrepreneurship Agency, CRO / University North, CRO / Heriot-Watt University Dubai, UAE / Ministry of Energy & Infrastructure, Dubai, UAE / Faculty of Management Uni Warsaw, Poland / Mohammed V Uni in Rabat, Morocco / ENCGT - Tanger, Morocco, 2022, 451-465

Skup
88th International Scientific Conference on Economic and Social Development: Roadmap to NetZero Economies and Businesses

Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 19.10.2022. - 20.10.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Blog ; bloggers ; social media ; Internet ; ethics

Sažetak
The development and popularity of social media have not only changed the way we communicate - they have also altered consumer behaviour and consumers’ choices pertaining to fashion products. Blogs became the new media used to spread information, gather like-minded individuals, and create new outlooks on the world of fashion. Social media, as a part of the internet world, have changed the way the majority of people communicate, and have also induced significant changes in marketing and the ways companies, i.e., designers try to establish contact with their buyers. This paper attempts to answer the following question: are bloggers and social media influencing the consumers’ fashion choices and how much? It is a well-known fact that modern day consumers are growing more demanding by the day. In an effort to reduce time necessary to make a decision and finalize the purchase, they are requesting new information on a daily basis, because after all, time is money.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA