Naslov
Cost Strategy Impact on Development and Success of Croatian Metal Processing Industry

Autori
Sigurnjak, Lena ; Knežević, Sanja ; Miklošević, Ivana

Izvornik
Technical gazette (1330-3651) 29 (2022), 3; 846-851

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
competitiveness ; cost ; enterprise ; metal processing industry ; strategy

Sažetak
Cost strategy management has one of the most important roles in enterprises and industry. Croatian metal processing industry is a branch of processing which is of the biggest influence on the economy. According to this paper, the research is conducted with a goal to improve the competitive position and to give recommendations for development and strategic turnover in future years. Therefore, this paper cost strategy analysis has a purpose to improve the position of small, medium and large enterprises. The survey was conducted on 508 enterprises in metal processing industry in three sectors according to NKD 2007 (C24, C25 and C28). Main goal of this paper is to research the connection between cost strategy and its impact on development, success and achieving competitive advantage. For statistical analysis statistical program SPSS is used (version 16.0, SPSS Inc., Chicago, IL, USA).

Izvorni jezik
Engleski

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